Project scope

While the main attraction at the CN Tower is, of course, the view from their observation levels, The CN Tower wanted to also promote their new and fun activities on the ground in addition to the observation levels. Their old brochure was out dated and offered very little information on what else was available to guests and tourists.

Solution

This bilingual brochure was developed to exclusively highlight the main attractions at the tower. Unlike their original brochure, this offered a more in-depth review of what to do. Also as a method of way-finding, simple maps of where the various attractions were located were included in the design.