Project scope

The Culinary Arts School needed a logo that better reflected the artistic and hands on nature of cooking and food presentation. Their old logo had many hard right angles and was entirely too geometric to convey any notion of fluidity and motion.

Solution

Since the school already had a fairly recognizable brand, they didn't want to overhaul their logo entirely. Instead they wanted only the graphic of the chef to be modified. A more hand-drawn and curvy graphic was developed. This instantly softened the look of the logo, made it more approachable and conveyed the required artistic and hands-on feel that the client wanted.