Project scope

TABI needed a look and feel for their 2008 line of fashions. The idea was to promote a series of 10 "Summer must-have" pieces that were interchangeable to complete a whole outfit.

Solution

This was one of two concepts (second concept below) that I designed to advertise the summer must-haves. The layout and colours of this brochure was made to be light and airy with a refreshing feel which worked nicely as a contrast to the hot summers. Originally this was supposed to be a brochure detailing the 10 must-have pieces. However, the Marketing and Creative director loved this fresh and bright design, that they scrapped their orginal in-store branding concept and asked me to expand the look and feel of this brochure to their store window treatments and in-store signage.