Project scope

The Diamond Studio approached me with a request to redesign their logo. Their main goal was to design a more modern and simple logo.

Solution

While several graphics were developed for the resdesign, the client decided to keep a diamond as the main graphic for the logo. In my research, the majority of jewellery companies used detailed technical illustrations for their logo - something I wanted to get away from. To help position The Diamond Studio as unique, I created a simple version of the diamond. Coupled with a serif font, the logo has now been updated with an elegant and modern look.